![]() All certifications and badges can be added to professional profiles and social media channels. If attendees successfully complete all four tracks, they receive the Webinar Pro certification and badge. To be certified and receive a track-specific badge, audience members must attend four 25-minute Webinar Academy sessions, either live or on demand, and pass a test administered after the completion of the track. She understands demand creation for b-to-b companies and is passionate about companies with complex business models, especially those that sell to and through a channel.Īs the industry’s only ongoing professional certification program, the ON24 Webinar Academy is designed to advance professionalism by providing valuable educational content and offering the Webinar Pro certification across four tracks that reflect key roles in webinar planning and execution – Video, Producer, Promoter and Presenter. Laura Cross is a results-oriented marketing professional with more than 15 years of experience in strategic planning, marketing operations and public relations. Register here: Ībout Laura Cross, SiriusDecisions Research Director ![]() “Strategies for Building Successful Online Events” will be held Sept. In addition, users can explore the Webinar Academy’s virtual environment and access its library of on-demand content to learn more about creating successful webinars and to obtain Webinar Academy certification. Marketers and webinar producers are invited to register for the live session and to follow the Webinar Academy conversation via Twitter at #WebinarAcademy. How to match the right content with the right buyer persona.How to leverage online events to accelerate prospects through the buying cycle.How to avoid four common mistakes when executing online events.A five-step framework to achieve B-to-B online event excellence.This 45-minute presentation, with a live online chat to follow, will outline leading strategies for optimizing the effectiveness of online events.Ĭross will highlight best practices to achieve webinar success, including: 16 event will be a keynote presentation by SiriusDecisions Research Director Laura Cross. SAN FRANCISCO - SeptemON24, the global leader in webinar-based marketing solutions that drive demand generation and customer engagement, today announced a new “live” day for its popular Webinar Academy professional training and certification program. ON24 Webinar Academy and SiriusDecisions to Deliver Latest Research,īest Practices for Building Successful Online Events
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